The company's Instagram, answered in the same place.
DMs and comments land in the inbox your team already works, next to WhatsApp. Sara sorts questions from complaints from sales — and asks before replying in public.
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Sara, Support: “What came in on Instagram today?”
7 DMs and 3 comments. Two DMs ask for the maintenance plan price; a comment from Lumen on the latest post complains about the timeline. I drafted a short public reply — shall I post it? Reply publicly to Lumen's comment. Replied on the post. I opened the conversation in the inbox and left it with Marina to follow up.
Studio Bravo is a demo company. Made-up data.
The company's Instagram, before and after
DMs live on the phone of whoever has the account password.
DMs and comments reach the team inbox, with an owner for every conversation.
A comment with a question sits unanswered under the post.
Every comment becomes a conversation in the inbox, and the reply goes out on the post itself.
Whoever sent a DM disappears — nobody wrote anything down.
Whoever writes becomes a CRM contact, with the conversation on their record.
Instagram in one app, WhatsApp in another, email in a third.
Connected channels share one inbox, with the same rules and tags.
DMs and comments, handled as service
Instagram stops being a separate app and becomes one more channel of the team inbox.
DMs
Every DM with an owner
Connect the company's professional account and DMs come into the inbox, with an owner, internal notes, tags and quick replies.
- Story mentions show up in the conversation
- Shared posts and reels arrive with the link
- Rules hand the conversation to whoever solves it
Comments
The comment becomes a conversation
Each comment comes in as a conversation separate from the DM, so nobody mistakes a public reply for a private one.
- Reply published on the post itself
- DM and comment in separate conversations
- The agent knows when it is writing in public
Agent
An agent that knows the company
Link an agent to the account: it answers what your base knows, applies your tags and hands over to a person when it doesn't.
- Tags applied to every conversation
- Take the conversation over from the agent in one click
- What the agent closed alone, in the inbox numbers
Instagram wired to the rest of the base
- From DM to leadWhoever asks for a price becomes a CRM contact, and the SDR qualifies before handing over to a seller.
- From Instagram to WhatsAppBoth channels in the same inbox, with the same assignment rules and the same tags.
- From comment to marketingTags show what clients ask for most — raw material for the next campaign.
Modules you can switch on today
Read from the same catalog as the module store: if it's listed here, it's in the product.
- Omnichannel Inboxfrom R$49/month
- Connected channelsConnect your company's WhatsApp and Telegram and receive everything in one box, with the AI agent answering while you sleep.
- Shared inboxYour team works the same box: every conversation has an owner, internal notes the customer never sees, tags, quick replies and snooze.
- Official WhatsApp (Meta)Connect through Meta's official API, with a verified number and approved templates — the path that carries no ban risk.
Does it work with any Instagram account?
With a professional account — Business or Creator. Personal accounts don't get message access through Meta's API.
Does BaseOS publish posts or schedule content?
No. The channel handles conversations: DMs and comments. Publishing posts stays in Instagram.
Can the agent reply to a comment in public on its own?
Only if you link an agent to the account. You choose agent or team only, and anyone can take a conversation over at any time.
Do I need another plan for Instagram?
Instagram is an Inbox channel, like WhatsApp. Each connected account counts toward your plan's channel limit.
Be the owner again.Not the integrator.
Start with the area that hurts most. In 14 days you'll know whether BaseOS stays — no card, and a free plan afterward.
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