What's new in BaseOS: growth with human control and campaigns that learn

The question we hear most from marketing teams is not "what else can I automate?" but "how do I automate without losing control?". This round of BaseOS updates answers exactly that: more autopilot, with more visible human brakes.

1. Growth autopilot: one plan, one approval

Launching a campaign used to mean reviewing screen by screen: segment, flow, page, send. The growth autopilot bundles everything the team has prepared — segments, flows, pages, newsletters — into a single plan that explains its logic, who needs to approve it and what impact is expected. One review, one decision.

• The plan arrives with its reasoning in writing: which data was read and why this response is proposed.
• The system applies the right order by itself: audience first, then the page, the flow and the send.
• Nothing launches on its own: every plan waits for a person, and a manager can cancel it during the hold window.

2. Campaigns that remember what has already been tried

Every campaign leaves measured memory behind: reply rates by segment and channel, conversions, deals closed. When you design the next one, that history is right there: what worked with a segment over WhatsApp, what went cold over email. Fewer repeated experiments, more compared decisions.

• Comparisons of past campaigns by segment, by channel, or campaign against campaign.
• Results are computed by the system, not estimated: the numbers are quoted exactly as measured.

3. Lead scoring: the call list orders itself

The scoring model combines profile fit (industry, company size, job title) with real behaviour (opens, clicks, website visits, replies) and produces an A–D grade per lead, with rules the team can see and adjust. Scores recalculate automatically; nobody chases cold leads "by eye".

4. Marketing with a built-in support brake